poundforpound is our credo. The term comes from boxing. In this sport, there are many different weight classes. Normally, a boxer weighing 120 kilograms wins against an opponent weighing 60 kilograms less. And this is true even if the lighter boxer clearly has the better athletic skills. The expression pound for pound puts the difference in weight into perspective: the best boxer is not the heaviest, but the one with the greatest class; or in other words: the best per pound.

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Applied to our public affairs activity, this means two things: First, size does not matter. Regardless of the size of a public affairs agency, the skills of the consultants are crucial. The consultant who develops the best strategy, understands the subject matter, has the right network, implements the strategy stringently and carries out adequate public relations work can best protect the interests of the client. And secondly, it is also a question of input and output, because less is often more. A public affairs consultant who sends a letter to all 246 members of the federal parliament, sends the same letter by email and addresses them personally in the lobby five minutes before the vote in parliament is not a good consultant. This is not a very appropriate way to protect the client's interests. In most cases, the only outcome will be a high consultancy fee.

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We claim to be at the top of the pound for pound ranking list: We are a small agency and we only offer a limited number of services. We only do what we can. And at a reasonable price.